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General Technical Terms (11)
1. Chinese SEO
When referring to "optimisation" we are referring to writing the "source code/meta tags" of a website. The source code of a web page is placed in the "background" of your site. It is mandatory to optimise a website in order to submit it to foreign search engines, such as Baidu in China.
The Chinese optimised web page includes a title, a description, keywords and various technical codes in Chinese language.
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2. CMS
A content management system (CMS) is a system used to manage the content of a website. A CMS website solution allows you the flexibility to maintain the website yourself and is a cost effective way of keeping your website up to date. It has a user friendly web-based interface and with built in security.
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3. Custom website design
Our websites are created using cutting-edge, high-quality design techniques. Each web site we design is unique and tailor-made for our clients.
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4. Website maintenance
Website Maintenance or Website Updates refers to changes made to your website after the initial design & setup. Keeping a website up-to-date is essential in having repeat visitors to your site. Updating the site with sales, articles, new products, newsletters, press releases, financial figures and links are all examples of website Maintenance. If you already have a website but your business does not have the time to take care of keeping the website maintained. We offer weekly, monthly and bi-monthly updates. Contact us to arrange a free quote on a custom website maintenance contract that suits your company.
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5. Chinese localisation
We know how to make a website Chinese consumers will respond to. We'll review your current website and where necessary re-write, the contents so it's authentic Chinese and aimed at the right market and customers. It also includes providing cultural-friendly images.
Generally speaking, a localised Chinese website includes the following features:
Website content in simplified or traditional Chinese characters.
Localised marketing message to appeal to Chinese readers.
Localised graphic design to reflect Chinese culture.
Translated keywords and meta tag for Chinese search engines.
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6. Keyword
Keywords are words included in the body text of web pages. They are used by both search engines and people. Keywords are also included in the coding of web pages.
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7. Design concept
A "design concept " its just a preliminary drawing of your future website. It helps both you and us establish the way your website will look. Elements such as page layout, colors, item position, navigation, etc. can be mocked up to speed the design process. If changes (colors, moving things around the page layout, adding columns, text, images, etc.) are needed they can be made before actual coding begins. Once you approve your design concept, we move forward and we will code the concept you approve into your new website.
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8. Multilingual website
You are wrong if you think that a website with a link to another website of a different language is a multilingual website. By only creating a link, you WILL NOT reap the benefits of a true multilingual website. A multilingual website is ONE website containing unlimited language choices and localised contents for each language. It automatically selects the suitable language site for each individual visitor and visitors have choices to switch between languages whatever page they are on.
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9. CSS
That's an acronym that means Cascading Style Sheets. CSS allows web designers to attache styles (fonts, colors, size, margins, etc.) to HTML documents. It works like a template allowing web developers to define a style for an HTML element and then apply it to as many web pages as they want/need. We can also use styles to display different elements for different media (screen, printers). It simplifies web site maintenance and also helps the way a page displays content for Search Engine robots on the Internet (and that's a good thing!).
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10. Website usability
It means the ease with which users can perform the tasks associated with your web site. Think of it as the quality of a user's experience when interacting with a product or system. When we're developing or creating a website, we try to keep things simple for your clients/prospects, if we keep it simple for them, then it will become a good website and it will invite people to contact you. Simple doesn't mean low quality, it means doing all that is possible to make it better and understandable.
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